Béco Dranoff ← THE MATRIX of FABULOUS DISCOVERIES

Worldlines from Béco Dranoff: I'LL TAKE YOU THERE! ▶

Worldlines to Béco Dranoff:

A short series of steps can potentially carry anybody anywhere on the planet between all other artists and Béco Dranoff, by the same seemingly magical mathematics which dictates that in human society there are between Béco Dranoff and you 6 or fewer degrees of separation.

WE BUILT THE MATRIX TO MAKE BRAZILIAN MUSICIANS DISCOVERABLE FROM ACROSS THE GLOBE. TO WORK FOR THEM, IT HAS TO WORK FOR EVERYBODY

ma·trix /ˈmātriks/ originally "source", from "mater", Latin for "mother". We're real mothers for ya!

Who's taking you???

Outgoing curation by: The Matrix

Who I Am & Where I Live

Name: Béco Dranoff
City: New York City
Country: United States

My Life & Work

Bio: Music and Cultural Producer & International Creative Consultant

Based in New York since 1988, São Paulo born Roberto ‘Béco’ Dranoff has been active in the international creation, production and promotion of music, cultural and entertainment projects for over 30 years. Dranoff’s Brazilian, European and American backgrounds position him as a relevant cultural bridge for international creative entertainment projects and brands. His multi-faceted career includes credits in Grammy™ and Oscar™ nominated projects, label Founder and Artistic Director, record producer and compiler, music supervisor, documentary and TV series producer, festival curator, radio host and DJ.

Having entered the industry in 1984 as Music Programmer at São Paulo's Top 40 radio station Jovem Pan 2 FM, Dranoff obtained his Bachelors degree in 1988 in Media & Mass Communications with a focus on Radio & TV from Fundação Armando Alvares Penteado / FAAP University. Upon graduating, Dranoff relocated to New York and founded Artmosphere, Inc. an agency to represent and tour manage international Brazilian stars Gilberto Gil, Caetano Veloso and Margareth Menezes. Throughout the 1990’s, Dranoff co-produced and A&R’d the acclaimed HIV/AIDS awareness compilations Red Hot + Rio (Verve Records, 1996), Onda Sonora: Red Hot + Lisbon (Movieplay, 1998) and Red Hot + Rio 2 (E1, 2011). In 1999, he co-founded the Ziriguiboom Discos in association with Belgium’s Crammed Discs, signing and launching the international careers of acclaimed Brazilian artists Bebel Gilberto, Suba, Celso Fonseca, Zuco 103, Bossacucanova, DJ Dolores, Trio Mocotó, Apollo Nove and Cibelle. Dranoff was the A&R and co-producer of Gilberto’s three initial Grammy™ nominated albums: Tanto Tempo (Ziriguiboom, 2000), Bebel Gilberto (Ziriguiboom, 2004) and Momento (Ziriguiboom, 2007). The innovative Ziriguiboom label became synonymous with the modern sound of Brazil of the 2000’s.

Notable music supervision and compilation projects include Oscar™ nominated documentary How To Survive a Plague (dir. David France, Sundance Selects, 2012), Next Stop Wonderland (dir. Brad Anderson, Miramax, 1998), Novabossa (Verve Records), Capiríssima: Batucada Eletrônica (Caipirinha), The Best Of Os Mutantes: Everything is Possible with David Byrne (Luaka Bop), Chico Science & Nação Zumbí CSNZ Remixes (Sony Music Brasil), The Now Sound Of Brazil, SambaSoul 70, Brasil2Mil: The Soul Of Bass-O-Nova (Ziriguiboom) and more. Branded curatorial music projects and compilations include clients: Clinton Foundation, Brazil Foundation, Sagatiba, Sambazon, Leblon, Smoking, Natura, Espasso, UMA, Max Mara, Swarovski, Estar and Arezzo.

In 2009 Dranoff and director Guto Barra launched the award-winning independent feature documentary Beyond Ipanema: Brazilian Waves in Global Music focused on the international influence of Brazilian music from Carmen Miranda to today. Beyond Ipanema premiered at MoMA’s Premiere Brazil Film Festival, being screened in over 50 international festivals including SXSW, HotDocs, Chicago Film Festival and Rio Film Festival, receiving critical praise. In 2012, Dranoff and Barra partnered with Brazilian arts cable TV channel Canal Brasil (GloboSat) to produce a two seasons or programs based on the concept.

From 2010 through 2016, Dranoff produces and hosts 65 episodes of Sonoridade, a monthly online music program streamed on Clocktower Radio. In 2011, Dranoff joined the curatorial team of New York’s Brasil Summerfest, transforming the festival into Brazil’s most important music series internationally. Live event curatorial work includes: Lisbon’s Expo ’98 Red Hot + Lisbon Live, Red Hot + Rio Live at BAM (Brooklyn Academy of Music, 2008) and MoMA’s Sculpture Garden Brazilian Summer (2010, 2011). From 2012 to 2016 Dranoff joins Empire Entertainment, the premier corporate event production company as director for Brazil & Region. With Empire Dranoff works in the production in major projects during Rio’s 2014 World Cup and 2016 Olympic Games for brands such as Coca-Cola, Sony, Panasonic and Bridgestone, as well as the Be Brasil event in NY for Brazilian export office APEX.
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As a DJ and Music Selector, Dranoff has performed in prestigious festivals and events such as NY Fashion Week, Central Park Summerstage, Lincoln Center’s Out-Of-Doors, Sydney Festival, Austin’s SXSW, Rio’s Jazz & Bossa Festival as well as clubs in New York, São Paulo, Beijing, Tokyo, Wellington and more. In 2017 he was invited to start a monthly online radio program for Spain’s influential Radio Gladys Palmera called Brazilab focused on the modern sounds of Brazil. He is also part of music production team Sambismo with award winning composer and producer Zé Luis Oliveira.

In 2017 and 2018 Dranoff was invited to be part of the prestigious Abu Dhabi Culture Summit event attended by 400 international thought leaders and cultural producers. He currently continues to consult for artists, brands and events, always aiming to create and produce music, cultural projects and properties with a broad global appeal.