Bio:
Dr. Herts is a native of the Arkansas Delta region. As director of The Delta Center, he serves as executive director of the Mississippi Delta National Heritage Area, a Congressionally designated partnership with the National Park Service. As a 2016 Executive Academy Fellow with the Delta Regional Authority’s Delta Leadership Institute, he was awarded an executive education certificate from the 2017 Authentic Leadership for the 21st Century Program at Harvard University's John F. Kennedy School of Government. Dr. Herts serves on the Alliance of National Heritage Areas governing board, the Mississippi Blues Commission, and the Mississippi Historical Society Board of Directors. He also recently received a gubernatorial appointment to the Mississippi Commission for Volunteer Services.
Previously, Dr. Herts served as Associate Director with the Office of University-Community Partnerships at Rutgers, The State University of New Jersey. As a Leadership Newark Fellow, he received the Berkowitz Distinguished Service Award for his commitment to the Greater Newark community. He also is an alumnus of the Teach For America Mississippi Delta corps and the Engagement Scholarship Consortium's Emerging Engagement Scholar Program.
Dr. Herts holds a Ph.D. in planning and public policy from Rutgers Graduate School-New Brunswick. He also holds a M.A. in Social Science from The University of Chicago and a B.A. in English from Morehouse College. His interest areas include university-community engagement and partnership development, community-based tourism planning, place branding/marketing, and regional development.
The Recôncavo is an almost invisible center-of-gravity. Circumscribing the Bay of All Saints, this region was landing for more enslaved human beings than any other such throughout all of human history. Not unrelated, it is also birthplace of some of the most physically & spiritually uplifting music ever made. —Sparrow
"Dear Sparrow: I am thrilled to receive your email! Thank you for including me in this wonderful matrix."
—Susan Rogers: Personal recording engineer for Prince, inc. "Purple Rain", "Sign o' the Times", "Around the World in a Day"... Director of the Berklee Music Perception and Cognition Laboratory
I'm Pardal here in Brazil (that's "Sparrow" in English). The deep roots of this project are in Manhattan, where Allen Klein (managed the Beatles and The Rolling Stones) called me about royalties for the estate of Sam Cooke... where Jerry Ragovoy (co-wrote Time is On My Side, sung by the Stones; Piece of My Heart, Janis Joplin of course; and Pata Pata, sung by the great Miriam Makeba) called me looking for unpaid royalties... where I did contract and licensing for Carlinhos Brown's participation on Bahia Black with Wayne Shorter and Herbie Hancock...
...where I rescued unpaid royalties for Aretha Franklin (from Atlantic Records), Barbra Streisand (from CBS Records), Led Zeppelin, Mongo Santamaria, Gilberto Gil, Astrud Gilberto, Airto Moreira, Jim Hall, Wah Wah Watson (Melvin Ragin), Ray Barretto, Philip Glass, Clement "Sir Coxsone" Dodd for his interest in Bob Marley compositions, Cat Stevens/Yusuf Islam and others...
...where I worked with Earl "Speedo" Carroll of the Cadillacs (who went from doo-wopping as a kid on Harlem streetcorners to top of the charts to working as a janitor at P.S. 87 in Manhattan without ever losing what it was that made him special in the first place), and with Jake and Zeke Carey of The Flamingos (I Only Have Eyes for You)... stuff like that.
Yeah this is Bob's first record contract, made with Clement "Sir Coxsone" Dodd of Studio One and co-signed by his aunt because he was under 21. I took it to Black Rock to argue with CBS' lawyers about the royalties they didn't want to pay. They paid.
MATRIX MUSICAL
The Matrix was built below among some of the world's most powerfully moving music, some of it made by people barely known beyond village borders. Or in the case of Sodré, his anthem A MASSA — a paean to Brazil's poor ("our pain is the pain of a timid boy, a calf stepped on...") — having blasted from every radio between the Amazon and Brazil's industrial south, before he was silenced. (that's me left, with David Dye & Kim Junod for U.S. National Public Radio) ... The Matrix started with Sodré, with João do Boi, with Roberto Mendes, with Bule Bule, with Roque Ferreira... music rooted in the sugarcane plantations of Bahia. Hence our logo (a cane cutter).