If You Can't Stand the Heat

Where, Why & How of this Project

Brazil is not a European nation. It's not a North American nation. It's not an East Asian nation. It straddles -- jungle and desert and dense urban centers -- both the equator and the Tropic of Capricorn. It absorbed over ten times the number of African slaves taken to the United States of America, and much of its aboriginal population was absorbed into the general population-at-large. Its people have lived under oligarchy, plutocracy, dictatorships and massive corruption, with elements of these still strongly entrenched today.

But!

Brazil has buzz...not the shallow buzz of a fashionable moment...but the deep buzz of a population which in spite of -- or perhaps because of -- the tough slog through life they've been allotted by humanity's dregs-in-fine-linen, have chosen not to simply pull themselves along but to lift their voices in song and their bodies in dance...to eat well and converse well and much and to wring the joy out of the day-to-day happenings and small pleasures of life which are so often set aside or ignored in the European, North American, and East Asian nations.

For this Brazil has a genius perhaps unparalleled in all other countries and societies, a genius which thrives alongside peeling paint and holes in the streets and roads, under bad organization by the powers-that-be, both civil and governmental, under a constant rain of societal indignities...

Which is all to say that if you don't know Brazil and you're expecting any semblance of order, progress and light, you will certainly find the light! And the buzz of a people who for generations have responded to privation at many different levels by somehow rising above it all.

THE MATRIX BEGAN IN BAHIA, GROUND ZERO FOR BRAZIL'S SUN-CARONA-VIBRANT CULTURE

⇒ ...rooted in a region called the Recôncavo, analogous in Brazil to the Mississippi Delta in the United States.

IT REACHES FROM BRAZIL TO CUBA TO BROOKLYN TO BERLIN TO TOKYO TO TIMBUKTU

⇒ To wherever people want to take it...

IT IS THE NEXT-STEP EVOLUTION OF A SPECIALTY RECORD SHOP

⇒ ...opened in Salvador to showcase magisterial musicians almost completely unknown to the world...many of them living in poverty or close to it and unable to avail themselves of traditional (and costly) means of publicizing.

PRE-BRAZIL — IN NEW YORK CITY — WE "RESCUED" UNPAID ROYALTIES FOR PERFORMERS & COMPOSERS INCLUDING:

⇒ Aretha Franklin, Barbra Streisand, Led Zeppelin, Philip Glass, Mongo Santamaria, Airto Moreira, Gilberto Gil, Astrud Gilberto, Jim Hall, Taj Mahal, Robb Royer of Bread, Speedo & the Cadillacs, and many more! With Speedo's (Earl Carroll) amazing story (kid singing on the streetcorners of Harlem to doo-wop fame to working as a beloved school janitor) I learned (as Quincy Jones had figured out decades before) that greatness and fame are completely independent. The wave repeated here in Brazil with Raimundo Sodré, who went from zero to national fame and back to zero.

HENCE THE (so far world's only) SMALL WORLD CURATION NETWORK...

⇒ A wave of Exu's cyberwand opening pathways allowing ANY ARTIST — FAMOUS OR NOT — in ANY FIELD — in ANY PLACE in the world — to potentially  be reached by ANYBODY from ANYWHERE (Exu -- eh-SHOO -- is the Afro-Brazilian deity responsible for opening pathways).

BY WHAT WIZARDRY?

⇒ We've all heard of six degrees of separation, more properly called a small world network. Within six or so steps we can move through a chain of people knowing other people to just about anybody on the planet.

SIMPLY CHANGE "KNOW" TO "RECOMMEND"

⇒ In exactly the same way — although the number of steps might vary — we can move through chains of ARTISTS CURATING ARTISTS to to just about any artist on the planet.

LIKE THIS...

⇒ From Quincy Jones we access one of his protégés, stellar young Cuban pianist Alfredo Rodriguez. From Alfredo Rodriguez we access a fabulous multinstrumentalist Alfredo plays with, Munir Hossn. Two more steps and we've reached the above-mentioned Raimundo Sodré, formerly virtually unreachable in Bahia...

DICTATED SILENCE

⇒ Sodré's meteoric major-label career was crushed by the Brazilian dictatorship years ago and he was forced to flee Brazil under threat of death...into a 19 year exile. He became almost impossible to find and hear, even after returning to Brazil.

MUSIC FALLS LIKE RAIN

⇒ But now lines of everbranching interlinked recommendations rise from Bahia to form a (small world) network rounding the planet like the arboreal canopy of a vast Amazonian rainforest. When the dictatorship ground Sodré into the dust, they unwittingly planted a seed.

IS THE MATRIX AN ALTERNATE REALITY?

⇒ Only if your reality has been defined by corporate mass media. The original meaning of "matrix" is "source", from "mater", Latin for "mother". We're real mothers for ya!

DOES THE MATRIX WATCH YOU?

⇒ Zero surreptitious tracking, data mining and data brokerage per Cambridge Analytica, Facebook, et al.