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  • Alex Cuadros

    THE INTEGRATED GLOBAL
    CREATIVE ECONOMY

    promulgated by
    The Brazilian Ministry of Culture

    fomented by
    The Bahian Secretary of Culture

    fomented by
    The Palmares Foundation
    for the promotion of Afro-Brazilian Culture

    fomented by
    The National Foundation of Indigenous Peoples

    I CURATE/pathways out

Network Node

  • Name: Alex Cuadros
  • City/Place: New York City
  • Country: United States

CURATION

  • from this node by: Matrix

Life & Work

  • Bio: Alex Cuadros is a journalist and author. His first book, Brazillionaires—a “compelling tale of Brazil’s superrich”—was a Financial Times best book of 2016 and a New York Times Book Review Editors' Choice. A former Bloomberg staff reporter, he has written articles about money, politics, and religion for Bloomberg Businessweek, The New Yorker, The Atlantic, The Washington Post, Lapham's Quarterly, Slate, The Baffler, and The Awl. He spent six years based in Brazil and another two in Colombia, and has also reported from Iraq, Mexico, and Venezuela. He has been interviewed by PBS Newshour, NPR's All Things Considered and Marketplace, the BBC, WNYC, Monocle Radio, and Bloomberg TV, among other outlets. The Alicia Patterson Foundation and the Pulitzer Center have provided grants to support his work.

    Originally from Albuquerque, New Mexico, Alex studied creative writing and Latin American literature at Sarah Lawrence College. In his free time, he likes to climb.

Contact Information

  • Contact by Webpage: http://alexcuadros.com/contact
  • Management/Booking: Alex's agent is Howard Yoon at the Ross Yoon agency:
    www.rossyoon.com/howard-yoon/

Media | Markets

  • ▶ Twitter: alexcuadros
  • ▶ Website: http://alexcuadros.com
  • ▶ Articles: http://alexcuadros.com/articles

More

  • Quotes, Notes & Etc. ON BRAZILLIONAIRES

    "[A] compelling tale of Brazil’s superrich, which deftly weaves lurid soap opera with high finance and outrageous political skulduggery." — James Hider, The Wall Street Journal

    "If Piketty had been—instead of an economist—a reporter working to understand the world that extremes of inequality have made today, he … might well have chosen to focus on Brazil, as Alex Cuadros has done in his new book Brazillionaires … a propulsive and engaging portrait of modern Brazil." — Patrick Iber, The New Republic

    “A wild, richly reported tale about Brazil’s recent economic rise and fall, and some of the biggest, most colorful characters in business in Brazil who now have a global reach.” — Andrew Ross Sorkin, The New York Times

    "[Brazillionaires is] extremely entertaining and compelling on its own terms, but it also potently illustrates how billionaires generally—in the U.S. and the Western world—have amassed extraordinary power with virtually no accountability … a must-read." — Glenn Greenwald, The Intercept

    “A clear-eyed and often funny travelogue through the operatic lives of the country’s ultra-wealthy and their baneful relationship with the state.” — John Paul Rathbone, Financial Times

    “[An] enjoyable, deeply reported account of Brazil’s outsize collection of tycoons.” — Eduardo Porter, The New York Times Book Review

    "An incisive and entertaining romp through the follies of Brazilian wealth, power and hubris." — Mac Margolis, Bloomberg View

    “In this excellent book [Cuadros] has managed to use billionaires to illuminate the lives of both rich and poor Brazilians, and all those in between.” — The Economist

    "Gripping from the first page.... [Cuadros is] just the right mix of knowledgeable insider, and arch, critical outsider." — Stephanie Nolen, Globe & Mail

    “Part memoir, part exposé, and part historical narrative, this fascinating look at wealth in Brazil is a strong debut.... Readers will be eager to see what topic Cuadros tackles next.” — Publishers Weekly

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  • LIVRO GRINGO SOBRE BRASILEIROS BILIONÁRIOS COM ALEX CUADROS
    By Alex Cuadros
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    LIVRO GRINGO SOBRE BRASILEIROS BILIONÁRIOS COM ALEX CUADROS
    Seth Kugel entrevista hoje o jornalista americano Alex Cuadros, que viveu no país entre 2010 e 2016, morando hoje em dia novamente em Nova York, e autor do l...
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  • ENGLISH (pra Portuguese →)
  • PORTUGUÊS (to English →)

ENGLISH (pra Portuguese →)

 


✅—João do Boi
João had something priceless to offer the world.
But he was impossible for the world to find.
So for him, and the world, I built this matrix.
✅—Pardal/Sparrow
PATHWAYS
from Brazil, with love
THE MISSION: Beginning with the atavistic genius of the Recôncavo (per the bottom of this section) & the great sertão (the backlands of Brazil's nordeste) — make artists across Brazil — and around the world — discoverable as they never were before.

HOW: Integrate them into a vast matrixed ecosystem together with musicians, writers, filmmakers, painters, choreographers, fashion designers, educators, chefs et al from all over the planet (are you in this ecosystem?) such that these artists all tend to be connected to each other via short, discoverable, accessible pathways. Q.E.D.

"Matrixado! Laroyê!"
✅—Founding Member Darius Mans
Economist, PhD, Massachusetts Institute of Technology
✅—Luiz Inácio Lula da Silva
President of Brazil


The matrix was created in Salvador's Centro Histórico, where Bule Bule below, among first-generation matrixed colleagues, sings "Chegou a hora dessa gente bronzeada mostrar seu valor... The time has come for these bronzed people to show their worth..."

Music & lyrics (Brasil Pandeiro) by Assis Valente of Santo Amaro, Bahia, Brazil. Video by Betão Aguiar of Salvador.

...the endeavor motivated in the first instance by the fact that in common with most cultures around our planet, the preponderance of Brazil's vast cultural treasure has been impossible to find from outside of circumscribed regions, including Brazil itself...

Thus something new under the tropical sun: Open curation beginning with Brazilian musicians recommending other Brazilian musicians and moving on around the globe...

Where by the seemingly magical mathematics of the small world phenomenon, and in the same way that most human beings are within some six or so steps of most others, all in the matrix tend to proximity to all others...

The difference being that in the matrix, these steps are along pathways that can be travelled. The creative world becomes a neighborhood. Quincy Jones is right up the street and Branford Marsalis around the corner. And the most far-flung genius you've never heard of is just a few doors down. Maybe even in Brazil.

"I am thrilled to receive your email! Thank you for including me in this wonderful matrix."
✅—Susan Rogers
Personal recording engineer: Prince, Paisley Park Recording Studio
Director: Music Perception & Cognition Laboratory, Berklee College of Music
Author: This Is What It Sounds Like: What the Music You Love Says About You

"Many thanks for this - I am  touched!"
✅—Julian Lloyd Webber
That most fabled cellist in the United Kingdom (and Brazilian music fan)

"I'm truly thankful... Sohlangana ngokuzayo :)"
✅—Nduduzo Makhathini
Blue Note recording artist

"Thanks, this is a brilliant idea!!"
✅—Alicia Svigals
Founder of The Klezmatics

"This is super impressive work ! Congratulations ! Thanks for including me :)))"
✅—Clarice Assad
Compositions recorded by Yo Yo Ma and played by orchestras around the world

"Thank you"
(Banch Abegaze, manager)
✅—Kamasi Washington



Bahia is a hot cauldron of rhythms and musical styles, but one particular style here is so utterly essential, so utterly fundamental not only to Bahian music specifically but to Brazilian music in general — occupying a place here analogous to that of the blues in the United States — that it deserves singling out. It is derived from (or some say brother to) the cabila rhythm of candomblé angola… …and it is called…

Samba Chula / Samba de Roda

Mother of Samba… daughter of destiny carried to Bahia by Bantus ensconced within the holds of negreiros entering the great Bahia de Todos os Santos (the term referring both to a dance and to the style of music which evolved to accompany that dance; the official orthography of “Bahia” — in the sense of “bay” — has since been changed to “Baía”)… evolved on the sugarcane plantations of the Recôncavo (that fertile area around the bay, the concave shape of which gave rise to the region’s name) — in the vicinity of towns like Cachoeira and Santo Amaro, Santiago do Iguape and Acupe. This proto-samba has unfortunately fallen into the wayside of hard to find and hear…

There’s a lot of spectacle in Bahia…

Carnival with its trio elétricos — sound-trucks with musicians on top — looking like interstellar semi-trailers back from the future…shows of MPB (música popular brasileira) in Salvador’s Teatro Castro Alves (biggest stage in South America!) with full production value, the audience seated (as always in modern theaters) like Easter Island statues…

…glamour, glitz, money, power and press agents…

And then there’s where it all came from…the far side of the bay, a land of subsistence farmers and fishermen, many of the older people unable to read or write…their sambas the precursor to all this, without which none of the above would exist, their melodies — when not created by themselves — the inventions of people like them but now forgotten (as most of these people will be within a couple of generations or so of their passing), their rhythms a constant state of inconstancy and flux, played in a manner unlike (most) any group of musicians north of the Tropic of Cancer…making the metronome-like sledgehammering of the Hit Parade of the past several decades almost wincefully painful to listen to after one’s ears have become accustomed to evershifting rhythms played like the aurora borealis looks…

So there’s the spectacle, and there’s the spectacular, and more often than not the latter is found far afield from the former, among the poor folk in the villages and the backlands, the humble and the honest, people who can say more (like an old delta bluesman playing a beat-up guitar on a sagging back porch) with a pandeiro (Brazilian tambourine) and a chula (a shouted/sung “folksong”) than most with whatever technology and support money can buy. The heart of this matter, is out there. If you ask me anyway.

Above, the incomparable João do Boi, chuleiro, recently deceased.

 

 

Why Brazil?

 

Brazil is not a European nation. It's not a North American nation. It's not an East Asian nation. It straddles — jungle and desert and dense urban centers — both the equator and the Tropic of Capricorn.

 

Brazil absorbed over ten times the number of enslaved Africans taken to the United States of America, and is a repository of African deities (and their music) now largely forgotten in their lands of origin.

 

Brazil was a refuge (of sorts) for Sephardim fleeing an Inquisition which followed them across the Atlantic (that unofficial symbol of Brazil's national music — the pandeiro — the hand drum in the opening scene above — was almost certainly brought to Brazil by these people).

 

Across the parched savannas of the interior of Brazil's culturally fecund nordeste/northeast, where wizard Hermeto Pascoal was born in Lagoa da Canoa (Lagoon of the Canoe) and raised in Olho d'Águia (Eye of the Eagle), much of Brazil's aboriginal population was absorbed into a caboclo/quilombola culture punctuated by the Star of David.

 

Three cultures — from three continents — running for their lives, their confluence forming a scintillatingly unprecedented fourth. Pandeirista on the roof.

 

Nowhere else but here. Brazil itself is a matrix.

 

PORTUGUÊS (to English →)

 


✅—João do Boi
João tinha algo inestimável pro mundo.
Mas ele era impossível pro mundo encontrar.
Aí para ele, e pro mundo, eu construí este matrix.
✅—Pardal/Sparrow
CAMINHOS
do Brasil, com amor
A MISSÃO: Começando com a atávica genialidade do Recôncavo (conforme o final desta seção) e do grande sertão — tornar artistas através do Brasil — e ao redor do mundo — descobriveis como nunca foram antes.

COMO: Integrá-los num vasto ecosistema matrixado, juntos com músicos, escritores, cineastas, pintores, coreógrafos, designers de moda, educadores, chefs e outros de todos os lugares (você está neste ecosistema?) de modo que todos esses artistas tendem a estar ligados entre si por caminhos curtos, descobriveis e acessíveis. Q.E.D.

"Matrixado! Laroyê!"
✅—Membro Fundador Darius Mans
Economista, doutorado, Massachusetts Institute of Technology
✅—Luiz Inácio Lula da Silva
Presidente do Brasil


O matrix foi criado no Centro Histórico de Salvador, onde Bule Bule no clipe, entre colegas da primeira geração no matrix, canta "Chegou a hora dessa gente bronzeada mostrar seu valor..."

Música & letras (Brasil Pandeiro) por Assis Valente de Santo Amaro, Bahia. Vídeo por Betão Aguiar de Salvador.

...o empreendimento motivado na primeira instância pelo fato de que em comum com a maioria das culturas ao redor do nosso planeta, a preponderância do vasto tesouro cultural do Brasil tem sido impossível de encontrar fora de regiões circunscritas, incluindo o próprio Brasil.

Assim, algo novo sob o sol tropical: Curadoria aberta começando com músicos brasileiros recomendando outros músicos brasileiros e avançando ao redor do globo...

Onde pela matemática aparentemente mágica do fenômeno do mundo pequeno, e da mesma forma que a maioria dos seres humanos estão dentro de cerca de seis passos da maioria dos outros, todos no matrix tendem a se aproximar de todos...

Com a diferença que no matrix, estes passos estão ao longo de caminhos que podem ser percorridos. O mundo criativo se torna uma vizinhança. Quincy Jones está lá em cima e Branford Marsalis está ao virar da esquina. E o gênio distante que você nunca ouviu falar tá lá embaixo. Talvez até no Brasil.

"Obrigada por me incluir neste matrix maravilhoso!"
✅—Susan Rogers
Engenheiro de gravação pessoal para Prince: Paisley Park Estúdio de Gravação
Diretora: Laboratório de Percepção e Cognição Musical, Berklee College of Music
Autora: This Is What It Sounds Like: What the Music You Love Says About You

"Muito obrigado por isso - estou tocado!"
✅—Julian Lloyd Webber
Merecidamente o violoncelista mais lendário do Reino Unido (e fã da música brasileira)

"Estou realmente agradecido... Sohlangana ngokuzayo :)"
✅—Nduduzo Makhathini
Artista da Blue Note

"Obrigada, esta é uma ideia brilhante!!"
✅—Alicia Svigals
Fundadora do The Klezmatics

"Este é um trabalho super impressionante! Parabéns! Obrigada por me incluir :)))"
✅—Clarice Assad
Composições gravadas por Yo Yo Ma e tocadas por orquestras ao redor do mundo

"Thank you"
(Banch Abegaze, empresário)
✅—Kamasi Washington


A Bahia é um caldeirão quente de ritmos e estilos musicais, mas um estilo particular aqui é tão essencial, tão fundamental não só para a música baiana especificamente, mas para a música brasileira em geral - ocupando um lugar aqui análogo ao do blues nos Estados Unidos - que merece ser destacado. Ela deriva (ou alguns dizem irmão para) do ritmo cabila do candomblé angola... ...e é chamada de...

Samba Chula / Samba de Roda

Mãe do Samba... filha do destino carregada para a Bahia por Bantus ensconced dentro dos porões de negreiros entrando na grande Bahia de Todos os Santos (o termo refere-se tanto a uma dança quanto ao estilo de música que evoluiu para acompanhar essa dança; a ortografia oficial da "Bahia" - no sentido de "baía" - foi desde então alterada para "Baía")... evoluiu nas plantações de cana de açúcar do Recôncavo (aquela área fértil ao redor da baía, cuja forma côncava deu origem ao nome da região) - nas proximidades de cidades como Cachoeira e Santo Amaro, Santiago do Iguape e Acupe. Este proto-samba infelizmente caiu no caminho de difíceis de encontrar e ouvir...

Há muito espetáculo na Bahia...

Carnaval com seu trio elétrico - caminhões sonoros com músicos no topo - parecendo semi-reboques interestelares de volta do futuro...shows de MPB (música popular brasileira) no Teatro Castro Alves de Salvador (maior palco da América do Sul!) com total valor de produção, o público sentado (como sempre nos teatros modernos) como estátuas da Ilha de Páscoa...

...glamour, glitz, dinheiro, poder e publicitários...

E depois há de onde tudo isso veio... do outro lado da baía, uma terra de agricultores e pescadores de subsistência, muitos dos mais velhos incapazes de ler ou escrever... seus sambas precursores de tudo isso, sem os quais nenhuma das anteriores existiria, suas melodias - quando não criadas por eles mesmos - as invenções de pessoas como eles, mas agora esquecidas (pois a maioria dessas pessoas estará dentro de um par de gerações ou mais), seus ritmos um constante estado de inconstância e fluxo, tocados de uma forma diferente (a maioria) de qualquer grupo de músicos do norte do Trópico de Câncer... fazendo com que o martelo de forja do Hit Parade das últimas décadas seja quase que doloroso de ouvir depois que os ouvidos se acostumam a ritmos sempre mutáveis, tocados como a aurora boreal parece...

Portanto, há o espetáculo, e há o espetacular, e na maioria das vezes o último é encontrado longe do primeiro, entre o povo pobre das aldeias e do sertão, os humildes e os honestos, pessoas que podem dizer mais (como um velho bluesman delta tocando uma guitarra batida em um alpendre flácido) com um pandeiro (pandeiro brasileiro) e uma chula (um "folksong" gritado/cantado) do que a maioria com qualquer tecnologia e dinheiro de apoio que o dinheiro possa comprar. O coração deste assunto, está lá. Se você me perguntar de qualquer forma.

Acima, o incomparável João do Boi, chuleiro, recentemente falecido.

 

 

Por que Brasil?

 

O Brasil não é uma nação européia. Não é uma nação norte-americana. Não é uma nação do leste asiático. Compreende — selva e deserto e centros urbanos densos — tanto o equador quanto o Trópico de Capricórnio.

 

O Brasil absorveu mais de dez vezes o número de africanos escravizados levados para os Estados Unidos da América, e é um repositório de divindades africanas (e sua música) agora em grande parte esquecido em suas terras de origem.

 

O Brasil era um refúgio (de certa forma) para os sefarditas que fugiam de uma Inquisição que os seguia através do Atlântico (aquele símbolo não oficial da música nacional brasileira — o pandeiro — foi quase certamente trazido ao Brasil por esse povo).

 

Através das savanas ressequidas do interior do culturalmente fecundo nordeste, onde o mago Hermeto Pascoal nasceu na Lagoa da Canoa e cresceu em Olho d'Águia, uma grande parte da população aborígine do Brasil foi absorvida por uma cultura caboclo/quilombola pontuada pela Estrela de Davi.

 

Três culturas - de três continentes - correndo por suas vidas, sua confluência formando uma quarta cintilante e sem precedentes. Pandeirista no telhado.

 

Em nenhum outro lugar a não ser aqui. Brasil é um matrix mesmo.

 

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  • Tia Fuller Berklee College of Music Faculty
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  • Juca Ferreira Servidor Público, Public Servant
  • Rumaan Alam New York City
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  • Ajeum da Diáspora AFROBIZ Salvador
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  • Mona Lisa Saloy Louisiana
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  • Lilli Lewis Louisiana Red Hot Records
  • Darren Barrett Berklee College of Music Faculty
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  • Ivan Bastos Compositor, Composer
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  • Miguel Zenón Puerto Rico
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  • Gab Ferruz Bahia
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  • Woz Kaly Africa
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  • Rebeca Tárique Produtora Cultural, Cultural Producer
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  • Cláudia Leitão Consultora em Economia Criativa, Creative Economy Consultant
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  • Larissa Fulana de Tal Brasil, Brazil
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  • Carlos Paiva Especialista em Políticas Públicas e Gestão Governamental, Specialist in Public Policy and Government Management
  • Sunna Gunnlaugs Composer
  • Justin Kauflin Jazz
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  • Johnny Lorenz Essayist
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  • Caetano Veloso Salvador
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  • Steve Abbott Guitar
  • Immanuel Wilkins New York City
  • Shamarr Allen Trumpet
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  • Lilli Lewis New Orleans
  • John Doyle Dublin
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  • Asma Khalid Washington, D.C.
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  • Jovino Santos Neto Record Producer
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  • Lydia R. Diamond University of Illinois at Chicago School of Theater & Music Faculty
  • Sabine Hossenfelder YouTuber
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  • Kaveh Rastegar Bass
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  • King Britt DJ
  • Mario Caldato Jr. Record Producer
  • Gino Sorcinelli Journalist
  • Etienne Charles Caribbean Music
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  • Mark Bingham Guitar
  • Thiago Espírito Santo São Paulo
  • David Binney Saxophone
  • Errollyn Wallen Contemporary Classical Music
  • Iara Rennó São Paulo
  • Lula Moreira Arcoverde
  • Speech Singer-Songwriter
  • Nicholas Gill Food Writer
  • Arto Tunçboyacıyan Multi-Cultural
  • Glória Bomfim Afoxé
  • Inaicyra Falcão Bahia
  • Christian Sands Piano
  • Vanessa Moreno Samba
  • Marilda Santanna Faculdade da UFBA, Federal University of Bahia Faculty
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  • Oksana Zabuzhko Essayist
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  • Arifan Junior Cantor-Compositor, Singer-Songwriter
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  • Seu Regi de Itapuã Bahia
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  • Ivan Neville Multi-Instrumentalist
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  • Hilton Schilder Multi-Instrumentalist
  • Mehdi Rajabian Multi-Cultural
  • Nancy Viégas Produtora Áudiovisual, Audiovisual Producer
  • Chris Thile Bluegrass
  • Jas Kayser Drums
  • Chris Potter Saxophone
  • Afrocidade Brazil
  • Matt Glaser Author
  • Branford Marsalis Classical Music
  • Jurandir Santana Timple
  • Roberto Martins Irará
  • Marcus Gilmore Composer
  • Marisa Monte Record Producer
  • Carlos Blanco Guitarra, Violão, Guitar
  • LaTasha Lee Soul
  • Itamar Borochov Jaffa
  • Jacob Collier Composer
  • Pallett Persian Music
  • Corey Harris Blues
  • Jonga Cunha Bahia
  • Anthony Coleman New School Faculty
  • Yosvany Terry Cuba
  • DJ Sankofa Brasil, Brazil
  • Gilsons MPB

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