The Bahia-based network interconnecting creators, creative entities, and creative academics & professionals worldwide.
In this matrix it's not which pill you take, it's which pathways you take, pathways originating in the sprawling cultural matrix of Brazil: Indigenous, African, Sephardic and then Ashkenazic, European, Asian... Ground Zero is the Recôncavo, delineated by the Bay of All Saints, earthly center of gravity for the disembarkation of enslaved human beings — and the sublimity they created — presided over by the ineffable Black Rome of Brazil: Salvador da Bahia.
("Black Rome" is an appellation per Caetano Veloso, son of the Recôncavo, via Mãe Aninha of Ilê Axé Opô Afonjá.)
Bio:
After years as a band manager, promoter, and restaurateur, Nic took the helm at The Roxy in 1998.
An entrepreneur and community builder, Nic was drawn to the cutting edge concepts he found in the burgeoning field of social media. In 2007 he launched a blog that went on to win VH-1's Award for Best Music Venue Website.
Always an early adapter, Nic built The Roxy into the #1 Music Venue on Twitter, Instagram, Flickr and Facebook. As his social media program grew, he began to see the importance of being a part of the larger community of the Sunset Strip and the City of West Hollywood. Nic was a co-founder of the Sunset Strip Music Festival, which draws over 30K music fans to the city every August and celebrates the Strip's legacy as it highlights some of music's newest talent.
Vegan Beer and Food Festival is another event that Nic help create and continues to produce.
Featured in Entrepreneur, on ABC's 20/20, in the New York Times, Mashable, TechCrunch, Los Angeles Times, Fast Company, and LABJ, Nic is reinventing his club, his street and eventually his city using the fundamentals of social media.
In 2013, Nic joined Goldenvoice curating the Food and Beverage experience for their festivals, including Coachella Music and Arts Festival.
"Dear Sparrow: I am thrilled to receive your email! Thank you for including me in this wonderful matrix."
—Susan Rogers: Personal recording engineer for Prince, inc. "Purple Rain", "Sign o' the Times", "Around the World in a Day"... Director of the Berklee Music Perception and Cognition Laboratory
I'm Pardal here in Brazil (that's "Sparrow" in English). The deep roots of this project are in Manhattan, where Allen Klein (managed the Beatles and The Rolling Stones) called me about royalties for the estate of Sam Cooke... where Jerry Ragovoy (co-wrote Time is On My Side, sung by the Stones; Piece of My Heart, Janis Joplin of course; and Pata Pata, sung by the great Miriam Makeba) called me looking for unpaid royalties... where I did contract and licensing for Carlinhos Brown's participation on Bahia Black with Wayne Shorter and Herbie Hancock...
...where I rescued unpaid royalties for Aretha Franklin (from Atlantic Records), Barbra Streisand (from CBS Records), Led Zeppelin, Mongo Santamaria, Gilberto Gil, Astrud Gilberto, Airto Moreira, Jim Hall, Wah Wah Watson (Melvin Ragin), Ray Barretto, Philip Glass, Clement "Sir Coxsone" Dodd for his interest in Bob Marley compositions, Cat Stevens/Yusuf Islam and others...
...where I worked with Earl "Speedo" Carroll of the Cadillacs (who went from doo-wopping as a kid on Harlem streetcorners to top of the charts to working as a janitor at P.S. 87 in Manhattan without ever losing what it was that made him special in the first place), and with Jake and Zeke Carey of The Flamingos (I Only Have Eyes for You)... stuff like that.
Yeah this is Bob's first record contract, made with Clement "Sir Coxsone" Dodd of Studio One and co-signed by his aunt because he was under 21. I took it to Black Rock to argue with CBS' lawyers about the royalties they didn't want to pay (they paid).
MATRIX MUSICAL
I built the Matrix below (I'm below left, with David Dye & Kim Junod for U.S. National Public Radio) among some of the world's most powerfully moving music, some of it made by people barely known beyond village borders. Or in the case of Sodré, his anthem A MASSA — a paean to Brazil's poor ("our pain is the pain of a timid boy, a calf stepped on...") — having blasted from every radio between the Amazon and Brazil's industrial south, before he was silenced. The Matrix started with Sodré, with João do Boi, with Roberto Mendes, with Bule Bule, with Roque Ferreira... music rooted in the sugarcane plantations of Bahia. Hence our logo (a cane cutter).