CURATION
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from this page:
by Matrix
The Integrated Global Creative Economy
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Name:
NEOJIBA
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City/Place:
Salvador, Bahia
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Country:
Brazil
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Location & Map:
R. Saldanha Marinho Nº 10-32, Liberdade CEP 40.323-010 Salvador, Bahia, Brasil [open map]
Life & Work
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Bio:
A metodologia do NEOJIBA é inspirada no El Sistema, criado pelo maestro José Antônio Abreu em 1975, na Venezuela, e reconhecido mundialmente como uma das iniciativas mais bem-sucedidas nessa área.
Desde então, o NEOJIBA beneficiou aproximadamente 10.000 crianças e jovens com atividades de formação musical. O programa consiste em 13 centros. O centro principal está localizado em Salvador e existem centros regionais em Feira de Santana, Teixeira de Freitas e Vitória da Conquista. Existem também outros 9 centros de formação musical em vários bairros de Salvador e nas cidades de Simões Filho e Jequié. Atualmente, o NEOJIBA beneficia outras 4500 pessoas indiretamente por meio de atividades realizadas por iniciativas parceiras.
As orquestras dos centros do programa já realizaram mais de 1600 concertos para um público estimado em 830.000 pessoas no Brasil e no exterior.
Portanto, o público em geral vê o resultado desse trabalho na qualidade musical da Orquestra 2 de Julho, a primeira e principal orquestra do programa. Os músicos da Orquestra Jovem combinam seu conhecimento musical com seu trabalho como monitores para membros do NEOJIBA e também para muitos outros centros comunitários da região metropolitana de Salvador e de outras cidades. Destaque na cena nacional e internacional, a Orquestra Jovem do NEOJIBA já realizou mais de 300 concertos para um público total de 480 mil pessoas.
O NEOJIBA foi a primeira orquestra juvenil brasileira a se apresentar na Europa, em 2010 e, desde então, realizou sete turnês no Brasil e no exterior. A partir de 2020, a Orquestra Jovem da Bahia, ao fazer turnês, será montada através de audições abertas para músicos de várias formações orquestrais de todos os núcleos do NEOJIBA.
O fundador e diretor geral do NEOJIBA, Ricardo Castro, é o principal maestro. Pianista premiado em sua carreira internacional, Castro foi eleito Personalidade Cultural do Ano de 2011 em reconhecimento ao seu trabalho com os jovens membros do NEOJIBA. Em 2013, Ricardo Castro foi o primeiro brasileiro a receber o título de Membro de Honra da Royal Philharmonic Society. Esta honra foi concedida apenas 131 vezes em 200 anos, a músicos como Brahms, Liszt e Stravinsky, por seus serviços à música.
English:
The NEOJIBA methodology is inspired by El Sistema, created by conductor José Antônio Abreu in 1975, in Venezuela, and recognized worldwide as one of the most successful initiatives ever in this area.
Since then, NEOJIBA has benefited approximately 10,000 children and young people with musical training activities. The program consists of 13 centers. The main center is located in Salvador and there are regional centers in Feira de Santana, Teixeira de Freitas, and Vitória da Conquista. There are also another 9 musical training centers in various neighborhoods in Salvador and the cities of Simões Filho and Jequié. Currently, NEOJIBA benefits another 4500 people indirectly through activities carried out by partner initiatives.
Orchestras from the program’s centers have performed over 1,600 concerts for an estimated 830,000 people in Brazil and abroad.
Therefore, the general public sees the result of this work in the musical quality of the 2 de Julho Orchestra, the program’s first and principal orchestra. The Youth Orchestra musicians combine their music knowledge with their work as monitors to NEOJIBA members and also to many other community centers of Salvador metropolitan area and other cities. Highlight in the national and international scene, NEOJIBA's Youth Orchestra had played more than 300 concerts to a total audience of 480 thousand people.
NEOJIBA was the first Brazilian youth orchestra to play in Europe, in 2010 and, since then, had done seven tours in Brazil and abroad. From 2020 on, the Youth Orchestra of Bahia, when touring, will be assembled through intern selection audiences, open to musicians from several orchestral formations from all the NEOJIBA nucleus.
The founder and general director of NEOJIBA, Ricardo Castro, is its main conductor. Awarded pianist in his international career, Castro was elected Cultural Person of the Year of 2011 in recognition of his work with the young members of NEOJIBA. In 2013, Ricardo Castro was the first Brazilian to accomplish a title of Member of Honour from The Royal Philharmonic Society. This honour has only been conceded 131 times in 200 years, to musicians such as Brahms, Liszt and Stravinsky, to their services to music.
Clips (more may be added)
Few people know that the Bay of All Saints was final port-of-call for more enslaved human beings than any other such throughout all of human history. And few people know the transcendence these people, and their descendents, wrought. That's where this Matrix begins...
Wolfram MathWorld
The idea is simple, powerful, and egalitarian: To propagate for them, the Matrix must propagate for all. Most in the world are within six degrees of us. The concept of a "small world" network (see Wolfram above) applies here, placing artists from the Recôncavo and the sertão, from Salvador... from Brooklyn, Berlin and Mombassa... musicians, writers, filmmakers... clicks (recommendations) away from their peers all over the planet.
This Integrated Global Creative Economy (we invented the concept) uncoils from Brazil's sprawling Indigenous, African, Sephardic and then Ashkenazic, Arabic, European, Asian cultural matrix... expanding like the canopy of a rainforest tree rooted in Bahia, branches spreading to embrace the entire world...
Recent Visitors Map
Great culture is great power.
And in a small world great things are possible.
Alicia Svigals
"Thanks, this is a brilliant idea!!"
—Alicia Svigals (NEW YORK CITY): Apotheosis of klezmer violinists
"Dear Sparrow: I am thrilled to receive your email! Thank you for including me in this wonderful matrix."
—Susan Rogers (BOSTON): Director of the Berklee Music Perception and Cognition Laboratory ... Former personal recording engineer for Prince; "Purple Rain", "Sign o' the Times", "Around the World in a Day"
"Dear Sparrow, Many thanks for this – I am touched!"
—Julian Lloyd Webber (LONDON): Premier cellist in UK; brother of Andrew (Evita, Jesus Christ Superstar, Cats, Phantom of the Opera...)
"This is super impressive work ! Congratulations ! Thanks for including me :)))"
—Clarice Assad (RIO DE JANEIRO/CHICAGO): Pianist and composer with works performed by Yo Yo Ma and orchestras around the world
"We appreciate you including Kamasi in the matrix, Sparrow."
—Banch Abegaze (LOS ANGELES): manager, Kamasi Washington
"Thanks! It looks great!....I didn't write 'Cantaloupe Island' though...Herbie Hancock did! Great Page though, well done! best, Randy"
"Very nice! Thank you for this. Warmest regards and wishing much success for the project! Matt"
—Son of Jimmy Garrison (bass for John Coltrane, Bill Evans...); plays with Herbie Hancock and other greats...
I opened the shop in Salvador, Bahia in 2005 in order to create an outlet to the wider world for magnificent Brazilian musicians.
David Dye & Kim Junod for NPR found us (above), and Kareem Abdul-Jabbar (he's a huge jazz fan), David Byrne, Oscar Castro-Neves... Spike Lee walked past the place while I was sitting on the stoop across the street drinking beer and listening to samba from the speaker in the window...
But we weren't exactly easy for the world-at-large to get to. So in order to extend the place's ethos I transformed the site associated with it into a network wherein Brazilian musicians I knew would recommend other Brazilian musicians, who would recommend others...
And as I anticipated, the chalky hand of God-as-mathematician intervened: In human society — per the small-world phenomenon — most of the billions of us on earth are within some 6 or fewer degrees of each other. Likewise, within a network of interlinked artists as I've described above, most of these artists will in the same manner be at most a handful of steps away from each other.
So then, all that's necessary to put the Brazilians within possible purview of the wide wide world is to include them among a wide wide range of artists around that world.
If, for example, Quincy Jones is inside the matrix, then anybody on his page — whether they be accessing from a campus in L.A., a pub in Dublin, a shebeen in Cape Town, a tent in Mongolia — will be close, transitable steps away from Raymundo Sodré, even if they know nothing of Brazil and are unaware that Sodré sings/dances upon this planet. Sodré, having been knocked from the perch of fame and ground into anonymity by Brazil's dictatorship, has now the alternative of access to the world-at-large via recourse to the vast potential of network theory.
...to the degree that other artists et al — writers, researchers, filmmakers, painters, choreographers...everywhere — do also. Artificial intelligence not required. Real intelligence, yes.
Years ago in NYC (I've lived here in Brazil for 32 years now) I "rescued" unpaid royalties (performance & mechanical) for artists/composers including Barbra Streisand, Aretha Franklin, Mongo Santamaria, Jim Hall, Clement "Coxsone" Dodd (for his rights in Bob Marley compositions; Clement was Bob's first producer), Led Zeppelin, Ray Barretto, Philip Glass and many others. Aretha called me out of the blue vis-à-vis money owed by Atlantic Records. Allen Klein (managed The Beatles, The Rolling Stones, Ray Charles) called about money due the estate of Sam Cooke. Jerry Ragovoy (Time Is On My Side, Piece of My Heart) called just to see if he had any unpaid money floating around out there (the royalty world was a shark-filled jungle, to mangle metaphors, and I doubt it's changed).
But the pertinent client (and friend) in the present context is Earl "Speedo" Carroll, of The Cadillacs. Earl went from doo-wopping on Harlem streetcorners to chart-topping success to working as a custodian at PS 87 elementary school on the west side of Manhattan. Through all of this he never lost what made him great.
Greatness and fame are too often conflated. The former should be accessible independently of the latter.
Yeah this is Bob's first record contract, made with Clement "Sir Coxsone" Dodd of Studio One and co-signed by his aunt because he was under 21. I took it to Black Rock to argue with CBS' lawyers about the royalties they didn't want to pay (they paid).
Matrix founding creators are behind "one of 10 of the best (radios) around the world", per The Guardian.
Salvador is our base. If you plan to visit Bahia, there are some things you should probably know and you should first visit:
www.salvadorbahiabrazil.com
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