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The Birth of the Matrix →

No princípio...

Imagine uma rede em que, por alguma mágica fantástica, todos dentro tenderiam a poucos passos detectáveis ​​de todos os outros... na rede e no planeta...

 

Imagine uma rede que seria mais sobre pessoas que você não conhece do que sobre pessoas que você conhece. E ainda mais importante: sobre pessoas que não o conhecem, mas cujas vidas seriam enriquecidas se o conhecessem...

 

Imagine uma rede que incluiria todos na economia criativa global da humanidade...

 

Você está imaginando O Matrix (Rede Online).

 

 

Esse Matrix baiano foi fundado numa questão fundamental: Como é possível fazer com que os músicos mais importantes historicamente do Brasil sejam descobertos por pessoas que vivem em qualquer lugar da Terra?

 

A resposta foi incluí-los num matrix no sentido original da palavra: “fonte”, de “mater”, latim para “mãe”...

 

...um matrix que também incluiria membros da economia criativa de todo o mundo: escritores e jornalistas, pintores, cineastas, coreógrafos, programadores de computador, designers de som e cenografia, designers de moda, matemáticos…

 

Por este meio, podemos pessoalmente alcançar profundamente a realidade da economia criativa global que está realmente lá fora: Roberto Mendes de Santo Amaro pode recomendar João do Boi de São Braz. Munir Hossn de Salvador, mas agora morando em Paris, pode recomendar Roberto Mendes. Alfredo Rodriguez de Havana, mas agora morando em Nova York, pode recomendar Munir Hossn. E Quincy Jones de Los Angeles pode recomendar Alfredo Rodriguez. Quem conhece Quincy Jones agora pode descobrir João do Boi (entre os músicos absolutamente mais fundamentais do Brasil) em apenas quatro passos.

 

Este não é um exemplo isolado. Caminhos curtos de apenas alguns passos entre pessoas criativas amplamente díspares são universais em todo o Matrix. Tal é o fantástico poder matemático do fenômeno do pequeno mundo, o fenômeno responsável pelos "seis graus de separação", unindo a maioria dos seres humanos à maioria dos outros em cerca de seis passos. Essa é a superpotência do Matrix baiano.

 

O Matrix baiano está aberta a todos da economia criativa global. Foi construído numa loja de discos no Centro Histórico de Salvador por um americano que trabalhou anteriormente em Nova York recuperando royalties não pagos para artistas como Aretha Franklin, Barbra Streisand, Led Zeppelin, Cat Stevens (Yusef Islam), Astrud Gilberto, Airto Moreira, Mongo Santamaria, Ray Barretto, o primeiro produtor de Bob Marley, Clement Dodd, o mestre de jazz Jim Hall e outros.

 

Agora o projeto é mostrar ao mundo o que é que a Bahia tem. Ao permitir que todos na economia criativa global também podem estender a mão ao redor do mundo e mostram ao mundo o que é que eles têm.

 

O Matrix é capaz de atingir profundamente... esta é a vila de São Braz, no Recôncavo baiano, criada por escravizados que escaparam para uma liberdade marginal...

 

In the beginning...

Imagine a network wherein by some fantastic magic everybody within would tend to within scant, discoverable steps of everybody else... in the network, and across the planet...

 

Imagine a network that would be more about people you don't know than people you do know. And even more importantly: about people who don't know you but whose lives would be enriched if they did...

 

Imagine a network which would include all in humanity's global creative economy...

 

You are imagining The Matrix (Online Network).

 

 

This Bahian Matrix was founded on a fundamental question: How is it possible to make Brazil’s most historically important musicians discoverable by people living anywhere around the Earth?

 

The answer was to include them in a matrix in the original sense of the word: “source”, from “mater”, Latin for “mother”...

 

...a matrix which would also include members of the creative economy from everywhere else: writers and journalists, painters, filmmakers, choreographers, computer programmers, sound and set designers, fashion designers, mathematicians…

 

By this means we can personally reach deeply into the reality of the global creative economy that is really out there: Roberto Mendes of Santo Amaro can recommend João do Boi of São Braz. Munir Hossn of Salvador but now living in Paris can recommend Roberto Mendes. Alfredo Rodriguez of Havana but now living in New York City can recommend Munir Hossn. And Quincy Jones of Los Angeles can recommend Alfredo Rodriguez. Anybody who knows Quincy Jones can now discover João do Boi (top photo; "John of the Ox" in English, the vastly important Son House of Brazil) in just four steps.

 

This is not an isolated example. Short pathways of just a few steps between widely disparate creative people are universal throughout the Matrix. Such is the fantastic mathematical power of the small world phenomenon, the phenomenon responsible for “six degrees of separation”, joining most human beings to most others within some six or so steps. This is the Bahian Matrix’s superpower.

 

The Bahian Matrix is open to all in the global creative economy. It was built in a record shop in Salvador’s Centro Histórico by an American who formerly worked in New York city retrieving unpaid royalties for artists including Aretha Franklin, Barbra Streisand, Led Zeppelin, Cat Stevens (Yusef Islam), Astrud Gilberto, Airto Moreira, Mongo Santamaria, Ray Barretto, Bob Marley’s first producer Clement Dodd, jazz great Jim Hall and others.

 

Now the project is to show the world o que é que a Bahia tem (what it is that Bahia has). By letting everybody in the global creative economy likewise reach out across the planet to connect as they wish and show the world what it is that they have too.

 

The Matrix is capable of reaching deeply...this is João's village of São Braz, in the Bahian Recôncavo, created by enslaved who'd escaped to a marginal freedom...

 

Carpe diem

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    Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. "The Age of Surveillance Capitalism," reveals how th...
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CURATION

  • from this node by: Matrix

This is the Universe of

  • Name: Shoshana Zuboff
  • City/Place: Boston, MA
  • Country: United States

Life & Work

  • Bio: Scholar, writer, activist Shoshana Zuboff is the author of three major books, each signaling a new epoch in technological society. Her recent masterwork, The Age of Surveillance Capitalism, available in 26 languages, has been hailed as the tech industry’s Silent Spring and the Das Kapital of the 21st Century. Her work has been recognized with the Axel Springer Award (2019), the EPIC Lifetime Achievement Award (2021), and the inaugural Global Privacy Assembly Giovanni Buttarelli Award (2021). Professor Zuboff has received honorary degrees from the University of Amsterdam, the Copenhagen Business School, and McGill University. She is the Charles Edward Wilson Professor Emeritus Harvard Business School and a faculty associate at the Harvard Kennedy School’s Carr Center for Human Rights.

Contact Information

  • Email: [email protected]
  • Management/Booking: For speaking engagements, Shoshana is exclusively represented by The Lavin Agency. Please contact Charles Yao, Director of Intellectual Talent: [email protected]

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  • ▶ Twitter: shoshanazuboff
  • ▶ Website: http://www.shoshanazuboff.com
  • ▶ Articles: http://www.shoshanazuboff.com/new/in-the-media/

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Imagine the world's creative economy at your fingertips. Imagine 10 doors side-by-side. Beyond each, 10 more, each opening to a "creative" somewhere around the planet. After passing through 8 such doorways you will have followed 1 pathway out of 100 million possible (2 sets of doorways yield 10 x 10 = 100 pathways). This is a simplified version of the metamathematics that makes it possible to reach anybody in the global creative economy in just a few steps. It doesn't mean that everybody will be reached by everybody. It does mean that everybody can  be reached by everybody.



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  • 1 Harvard Business School Faculty
  • 1 Social Psychology

From Harlem to Bahia to the World, the Why & How of this Matrix: Window below in Portuguese here!
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 'mātriks / "source" / from "mater", Latin for "mother"
We're a real mother for ya!

 

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